If you look around for a personal brand, Chances are you’ll notice at least five different brands within the room alone. They are everywhere: we wear brands, eat brands, use brands, consciously and unknowingly consume brand-produced content.
What is a personal brand?
A personal brand is almost synonymous with a reputation. It is a mixture of associations, emotions, and feelings that you and your actions evoke in others. A personal brand includes skills, character, habits, and appearance—everything that makes you unique.
In recent decades, an image on social networks has been added to this list—after all, now, even when hiring, recruiters check the Instagram and Facebook of a potential candidate.
The Benefits of a Successful Personal Brand
- Recognition Clients and potential employers know your skills and experience in advance, so it is easier to build realistic expectations for the job.
- More possibilities Those with a strong personal brand are more likely to receive job offers and make good connections more successfully.
- Uniqueness A personal brand helps you stand out favorably against similar professionals. This is especially important if you work in a highly competitive industry such as copywriting or web design.
How to build a personal brand from scratch
1. Gather all the important information.
Get to know yourself better.
Before building your personal brand, make sure you know yourself well enough. To do this, analyze the following things:
- Strengths What qualities make you a good professional, charismatic leader, or talented creator? Ask your loved ones what they think are your strengths, and write down the most popular options. In addition, it is always a good idea to take the Personality Test, which has a lot to say about you psychologically.
- Interests Our favorite pastimes not only help us pass the time, but they also provide motivation and energy. Consider the hobbies you genuinely appreciate and how you might incorporate them into your own brand. values
- What is the main thing in your life? What are you not ready to sacrifice, no matter what? What actions can you not put up with? A clear set of values allows you to find like-minded people and unambiguously shows the world what kind of person you are.
- Inspiration. We each have an example of a personal brand that we admire-be it a politician, an Instagram influencer, or even a teammate. Find such an example and analyze it carefully. What is the secret of this brand’s success? What attracts you to it? What can you learn? Don’t be afraid to borrow good ideas from the people who inspire you—this is not copying, but an integral part of the creative search.
List your achievements.
Put everything you’ve achieved on paper-from university degrees and diplomas to certificates from masterclasses and letters of recommendation. A personal brand is no place for modesty; an impressive track record of accomplishments will help you land a more prestigious job or impress new clients. Plus, they are a great addition to your resume and proof that you truly have all of the skills claimed.
What do you plan to achieve in a year? In five or ten years? Setting realistic goals will help you define a brand concept that is understandable not only to you but also to those around you.
If you’re not sure what your personal brand concept is, look for the answer in your own experience, skills, and interests. For convenience, use the concept of “Ikigai the Japanese concept,” where the purpose of a person is described as a cross between what they love, what the world needs, what they are good at, and what they can get money for. As its purpose, a good personal brand is a balance between these four.
- Determine Your Target Market It’s time to decide who your personal brand will target. Here are a few criteria to keep in mind when building your audience:
- Perspective Focus on people who, in the future, will be able to offer work, invite them to a large project, or purchase your product or service.
- Availability. Choose groups with whom you can establish direct contact. At first, you shouldn’t count on the top entrepreneurs on the Forbes list.
- Mass character. The audience should be large enough to provide you with work for the long term.
Create a compelling story. Take your skills, experience, interests, strengths, values, and strategy, and put them together into a compelling story about yourself. Make sure you present the same concept across all communication channels—from face-to-face conversations to your website page. This will give your personal brand a unique voice.
2. Take action
Add professionalism. When working on your reputation, it is important to consider the smallest details. Pay attention to how you talk, how you dress, and how you react to certain situations-after all, it is from this that the first impression of a personal brand is formed.
Maintaining an online image is equally important. According to a study, more than 70% of recruiters turn down candidates based on information they find online. Search yourself on Google and remove any photos, videos, or articles that could negatively affect your reputation. You can do it manually or use the BrandYourself service.
Professional recognition requires regular efforts both online and offline. Here are some helpful tips for increasing your professional presence:
- Attend profile events and meet new people!
- Help beginners
- Find an experienced mentor.
- Become a mentor yourself.
- As a speaker, participate in specialized conferences.
- Arrange collaborations with other professionals.
- Organize your own professional events (conferences, Q&A sessions, and webinars).
Don’t do all of the above-just focus on what you really enjoy. Authenticity is hard to counterfeit and sincere, passionate professionals are always highly valued.
3. Begin promoting immediately.
Building a portfolio website A paper resume can tell a lot about your experience, skills, and accomplishments. However, an online portfolio can do much more: personalize a resume and focus on specific jobs.
We recently wrote a detailed guide on how to build your portfolio site—from choosing the right template to SEO optimization. If you need a little inspiration, check out our selection of successful portfolio sites around the world that have used these WordPress website builders.
Don’t forget to keep your site filled with interesting and relevant content like this :). For example, you could write blog articles or publish press releases for local news resources. Social networking is essential for promoting your personal brand and driving traffic to your website.
If you haven’t already, create accounts on the most popular social networks: Facebook, TikTok, Instagram, LinkedIn, Twitter, and Youtube.
For a personal brand, a logo is as important as your face. This is a recognizable symbol that can be placed on social networks, on a resume, on a business card, and so on. Don’t want to hire a designer to create your logo? No problem.
Check out Canva Logo Maker and you’ll have your own logo in minutes. Just answer a series of questions about the brand and choose the option you want from the suggested ones. More on this in the logo design guide.
Email address for professionals
This sounds like simple advice, but the statistics say the opposite: More than 35% of employees have problems with an unprofessional email addresses. As part of your personal brand, you will have to constantly communicate with potential clients and employers, mentors, mentees, and others.
Therefore, the address you invented in your first year at university will not work for these purposes. The best option is to create a professional email address using your website name as the domain. Yes, email@example.com appears to be more reliable than firstname.lastname@example.org.
Key points when creating a personal brand:
- Take action. Either you control your brand, or someone else will do it for you.
- Find your purpose and brand identity by analyzing your strengths, values, experience, and target audience.
- Create a story around your brand that everyone understands.
- Keep yourself professional, both offline and online.
- Become an active part of the professional community and earn credibility.
- Don’t forget to create a portfolio site, logo, social media accounts, and a professional email address.
- Maintain authenticity.