It’s difficult to think that blogging can be an effective marketing approach in the age of TikTok and streaming. The numbers, on the other hand, speak for themselves: According to the research, businesses that blog regularly earn 67 percent more leads. As a result, blogging remains an effective technique for increasing brand recognition and recruiting new consumers.
This post will show you how to start a blog that will assist your business and will highlight the primary advantages of blogging for business owners.
Benefits of Blogging for Business
- Increased traffic
- Increased sales.
- Building a loyal customer community
- Increasing credibility in the industry
- Increasing Brand awareness
- Creating a base for email newsletters
- New opportunities for development
1. Expanding traffic
Blog sites receive 55 percent more traffic, according to another marketing study. The more visitors that come to your website, the more likely they are to make a purchase or arrange a service. Starting a blog, on the other hand, isn’t enough to see results; you’ll also need to have a great content strategy. This is where you should start:
Make sure your material is relevant to your target audience. People read and advise others on topics that are important to them. Analyze what your blog’s readers are interested in and write articles about it.
We write on web design, eCommerce, operating a business, developing an online portfolio, and personal productivity on the Silahub Technologies blog, for example. All of these subjects are vital to our users and are strongly tied to the company’s goods.
Articles should be sent on a regular basis. Regular postings by the company (Silahub Technologies) have been shown to draw more visitors. Furthermore, blogs with frequently updated posts are better indexed by search engines, which means your site is more likely to appear in the top ten results on Google, Bing, or Yandex for relevant queries.
Make a content strategy: Figure out how many articles you’re willing to post every week and when you’ll publish them. The Silahub Technologies Blog, for example, usually posts two items per week, on Monday and Thursday.
2. Lead generation
If you construct your sales funnel correctly, every blog reader might become a prospective buyer. When writing an article, think about how you might keep readers on your site for longer and urge them to buy or subscribe. Offer a discount on a service, including a free checklist with a post, or invite visitors to a themed webinar, for example.
3. Building a loyal customer community
Starting a blog is a great way to strengthen the bond between the company and the customer. Regular, high-quality, relevant content increases the level of trust in the brand—which means it increases the likelihood of a purchase.
The next step is to turn casual customers into repeat customers. To do this, send targeted emails with special offers to blog readers, as well as request feedback on the site to better understand customer needs.
4. Increasing industry credibility
Entrepreneurs face interesting challenges every day and are forced to find non-trivial solutions to problems. These difficulties not only make you an experienced professional, but also a valuable mentor to your audience.
When blogging, follow the rule that “what is obvious to me is not always obvious to others.” Share tips for your business, post statistics, your own market research and helpful infographics, and comment on industry news. This will recommend you as an expert and increase your level of brand credibility.
5. Increasing brand recognition
Another benefit of starting a blog is that it can be used to promote your products and services while also increasing brand awareness. Ruggable, a firm that creates machine-washable carpets, is a nice example. Ruggable keeps a blog with posts like “What to do if your carpet smells like a dog,” “Best Summer Party Ideas,” and “Best Carpet Cleaning Tips from Ruggable Clients.” The content does not directly promote Ruggable carpets; nonetheless, the articles are constructed in such a way that the reader will want to learn more about the brand after reading them.
6. Establishing a foundation for email newsletters
In our article on email marketing, we mentioned that you cannot send promotional emails without the consent of the client; you could be in trouble, including legal action. A blog is an opportunity to legally collect a subscriber base for targeted marketing campaigns. Here’s how you can do it:
- Add a subscription form. It can be embedded on the site in the form of a pop-up on the main page, a separate landing page, or a built-in widget in the main menu. The addresses left by users are automatically added to your database for email newsletters. Make sure to include a strong headline on your sign-up form. For example, “Skin Care Tips from the Professionals” or “New Asana from the Yoga Blog Every Week.”
- Fix the subscription form at the top of the page. So it will remain in the user’s field of view even when scrolling down-and when the visitor is ready to leave his address, he can do it in one click.
- Create special offers for subscribers. For example, the Ruggable company from the previous paragraph gives a 10% discount on the first purchase for all blog subscribers.
7. New opportunities for development:
A blog is a place where people can connect and collaborate. You may, for example, request a well-known expert or influencer to contribute as a guest blogger. As a result, you will not only fill the site with unique author content, but you will also gain a new audience from your guest’s fans.
Blogging for Business is an effective marketing approach in the age of TikTok and streaming. According to research, businesses that blog regularly earn 67 percent more leads. Blogs with frequently updated posts are better indexed by search engines such as Google, Bing, and Yandex.
The Silahub Technologies Blog, for example, usually posts two items per week. Starting a blog is a great way to strengthen the bond between your company and the customer.
Send targeted emails with special offers and ask for feedback on the site to better understand customer needs. A blog is an opportunity to legally collect a subscriber base for targeted marketing campaigns.
For example, the Ruggable company from the previous paragraph gives a 10% discount on the first purchase for all blog subscribers. You may also be able to ask a well-known expert or influencer to contribute as a guest blogger.