QR codes are hidden everywhere—from restaurant menus and advertisements on buses and subways to a bag of your favorite cereals.
They are a bridge between the real and virtual worlds and, therefore, are of great importance for business and marketing. It is very easy to create a QR code yourself—just insert the desired link into the QR code generator, and you will receive the desired image automatically. In this article, I will explain why making a QR code can benefit your business, including increased traffic, increased sales, and increased brand popularity.
What is a QR code?
A QR code (also known as the spelling “Qewar code” or “Quar code”) is a type of barcode that, when a smartphone is hovering over it, provides the user with this or that information. Such information can be advertising material or a payment page. Therefore, marketers often decide to create a Quar code to promote and develop a business.
QR code as a payment method
For the first time, a Japanese car company decided to generate a QR code in 1994 in order to facilitate the production process. Since then, QR codes have come a long way; giants such as PayPal and the Chinese company Alipay use them as a payment method. It works simply: using a QR code generator, the company places codes on product pages. When the user hovers over the QR code, they immediately go to the payment page. As a result, the entire buying process becomes much more interactive and quicker.
QR code for marketing.
How to make a QR code part of a marketing campaign? Ask Adidas. With the launch of the Boost HD line, the company has placed a QR code on the tongue of the sneaker. By clicking on it, users found themselves on Spotify and could listen to a special playlist compiled specifically for their country. So, the introduction of the QR code helped to strengthen customer loyalty to both the sports giant and the well-known music service.
Why is QR gaining popularity in 2021 onwards?
QR codes have been with us for the last decade, but they are only being talked about now. The fact is that, relatively recently, Apple and Android released an update that allows smartphones to read QR codes without using additional programs. Therefore, now you can easily not only make a QR code from a link but also read it.
How to use QR codes
1. Increase Website Traffic
Sooner or later, any business is faced with the need to create a website. Then you can create a QR code online and place it on flyers, banner ads, product packaging, or email newsletters. By hovering over the code, customers will automatically be redirected to your site.
Think strategically: where exactly will the QR code lead, and what action will be required from visitors after they get there? For example, you can create a landing page with the most popular products and create a QR code to place on social media ads. Anyway, use the QR code generator to get the image you want.
3. Help Find Your Business
Some physical stores or offices are hard to find, especially if they are not on the main streets. Create a QR code that will show your location on Google Maps or another service and post it on the website, social networks, and advertising posters and flyers.
4. Obtain product feedback.
QR codes help you understand what customers think about your business. Place the code on your business cards, website, products, or marketing materials and ask for feedback.
Before creating a QR code, consider how you would like to design your survey. Of course, you can ask for a detailed review. However, most people will not want to waste time on this. Therefore, the best thing to do is simply ask them to rate the business on a scale of 1–10 and replace the numbers with a range of emojis ranging from very upset to completely happy.
QR codes are a bridge between the real and virtual worlds and are of great importance for business and marketing. It is very easy to create a QR code yourself; just insert the desired link into the QR code generator, and you will receive the desired image automatically. Companies such as PayPal and the Chinese company Alipay use them as a payment method. How to use QR codes.
You can create a QR code that shows your location on Google Maps or another service and post it on your website, advertising posters, and flyers. Use the QR code generator to get the image you want for your website or product or service.