It is important to answer questions from site visitors before they arise. If the user cannot find the answers quickly, he will look for them on another site.
To solve this problem, you can create a FAQ section to provide answers to the most popular questions. This is necessary in order to:
- Reduce the burden on managers and employees
- Help the visitor to buy faster;
- Increase the level of trust from customers
- You will stand out among competitors
- Improve the internal relinking of the website
- Improve search visibility
HOW TO MAKE A LIST OF QUESTIONS?
The main source when looking for questions are from the sales managers.
You need to find out from them what customers specifically ask. In addition, we recommend using SEO tools like :
- Google search tips
- Google People
- Online service keyword tool
- Tools for tracking problems on social networks
WHAT SHOULD BE THE ANSWERS?
The answers should be short, clear, and convincing. 2-3 sentences will be enough because users do not like to read too long answers.
If there is a lot of information – it is better to add a video or provide detailed instructions on the link. You can also add Gif animations with instructions or make checklists available for download.
Visualization improves the assimilation and memorizing of information.
USE THE MICRO-MARKUP FAQ
Google search engine tries to show the most accurate answers to questions, so the use of special micro-markup FAQ (schema.org) will not only highlight your site in search results but also positively affect click-ability: You can use such micro-markup for pages of categories/subcategories, product cards, etc. . To do this, you must first add a FAQ module to the appropriate pages:
Hyperlinks in the answers will increase the chance to take positions on the first pages of search results.
USE THE FAQ SECTION FOR INTERNAL RELINKING
It is worth adding links to the questions and answers section not only for SEO, but also for the users themselves.
For example, if the user is interested in delivery times, it is good to add a link to the “Delivery” page in response.
HOW DO I CREATE A QUALITY FAQ PAGE?
Note that not all users of the site are looking for answers to questions, there are those who just study the brand.
The FAQ page should be useful for both the first and the second visitor.
Therefore, it should have a line for quick search of questions, and all information should be divided into categories and subheadings.
A great example of a competent design of the FAQ page can be seen in PayPal’s FAQ section.
In general, to understand how best to design a FAQ page will help provide a regular analysis of user behavior on the a web site .
To do this, use Google Analytics and HotJar heat cards, heat maps . In Google Analytics, you can track how many times users went to the FAQ page, how many times they tried it, and which pages they visited later, and so on.
The HotJar service records user session screens and a heat map of clicks. You can also organize the collection of user feedback on each answer in the FAQ (how useful it was, etc.).
- How effective is creating a FAQ section?
This is effective if you take it seriously from the design of your website.
- Is it possible to create a FAQ in the form of an “accordion”?
Many sites owners does it. But keep in mind that hidden content is worse indexed by search engines.
- Can I use ready-made questions and answers from other sites?
It is better to write your own questions and answers that will be useful to your potential customers.
- How many questions can you create?
There are no restrictions on the number of questions. The more, the better. The main thing is that they were useful.
Having a FAQ section on the site not only improves rankings but also influences users’ decisions to make a purchase.
If you provide visitors with quick answers to all the questions that interest them, they will not have to look on other sites.
Answer simply and precisely . Add videos and links in the reply to provide as much information as possible.
Structure the page, add a quick search string. Analyze user behavior and, if necessary, improve and expand the page.
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