There is a lot of misinformation out there about Technical SEO, and unfortunately, many people think that it’s witchcraft or voodoo. The truth is that good Technical SEO takes very little effort and can have a dramatic impact on your website’s rank on Google.
This series will help you review your website for technical issues, fix any issues you find, and make sure the site is properly optimized for search engine spiders.
In addition, we’ll track your progress to ensure that optimization remains effective over time. So if you’re serious about optimizing your website for maximum visibility, this series is for you!
1. Examine your website for technical SEO flaws.
Technical SEO is the process of optimizing your website for Google’s search engine algorithms. This includes using the right keywords and phrases in your website content, as well as regularly updating it to keep up with changes made by Google.
If you’re not currently utilizing technical SEO on your website, there are a few things you need to take into account before starting:
- You may be missing out on organic traffic from potential customers who are searching for the specific terms that you’re targeting. For example, if you own an online store selling yoga mats but aren’t using keywords related to yoga mat brands, like “yoga mat,” then those users will never find your page through standard web search engines.
- Your site may be penalized by Google because it doesn’t follow its guidelines closely enough. Updating your site regularly is one way to avoid this penalty; another way would be to use more relevant keyword combinations.
- If you do have a yoga mat shop online and want people outside of the US to look for information about yoga mats in general (not just yours), then adding global meta tags might give you better results than just relying on generic keyword targeting alone.
2. Resolve any issues you discover.
Website optimization is the process of making your website as search engine friendly as possible. It can be a daunting task, but it’s one that you need to take seriously in order for your business to succeed. You need to fix any issues you find on your website, from broken links and missing images to improper coding and formatting.
SEO page reports is a free and paid tool that helps you discover how easy or difficult it will be for your website to rank well in Google by checking its URLs against the right patterns.
Meta descriptions are also important; they serve as a brief description of what the webpage contains and help potential customers decide whether they want to visit it or not. They should be between 80 and 160 characters long, include no space padding, use keywords within quotation marks (for example, “Silahub SEO Services Toronto“), and have been optimized using keyword everywhere explorer.
Proper titles and meta descriptions can make all the difference when ranking high in SERPs (search engine results pages). Titles must accurately reflect what viewers will see when clicking on them, while meta’s should provide enough information about what content is contained on the page so people know why they might want to click through.
Fortunately, these tasks aren’t impossible with some diligent effort – even if you don’t have much technical experience.
3. Ensure that your website is completely optimized for search engine spiders.
If you want your website to rank higher in search engine results pages (SERPs), it’s important that your website is optimized for both human and search engine spiders.
- Human searchers will use the same criteria to determine whether or not they should visit a page on your site, regardless of the ranking of that page. So make sure all of your content is properly written and easy to understand for humans as well as for search engines.
- Your website needs to be indexed by Google so that users can find it when they’re looking for information online. The better quality your content is, the more likely it is to receive a high visibility index from Google.
- Make sure title tags and meta descriptions are correctly formatted and accurately reflect the main topic of each page on your site so that potential searchers know what they’ll get if they click on one of those links.
4. Check your website’s rank on Google and other major search engines to see the effects of optimization.
Ranking high on Google and other major search engines is the first step in optimizing your website for technical SEO. The higher your rank, the more people will be likely to find your content when they are looking for information about a specific topic. However, it takes ongoing effort and regular optimization to maintain a high rank.
Here are four things you can do to improve your website’s ranking:
- Make sure all of your site’s pages load quickly by using well-optimized HTML and CSS
- Use appropriate keywords throughout your site;
- Write catchy titles that accurately reflect the content on each page;
- Publish new content regularly (at least once per month), including fresh keyword phrases relevant to your audience.
Given that SEO requires ongoing effort, don’t wait until rankings start slipping before you take action. Checking monthly rankings with SEMrush or another tool will give you an early warning sign that changes need to be made in order to keep up with current trends.
5. Regularly review your site’s Technical SEO progress to make sure it is still performing well.
Pencil in a regular time to assess your website’s SEO progress and make sure that you are still on track. You have many options for measuring the success of your website’s SEO, but the most important metric is probably organic search traffic (page views from Google).
There are a lot of ways to measure the success of your website’s SEO. The simplest way is to use Google Analytics or Analetics.co to view how many visitors came from different sources, including organic search traffic (pageviews from Google).
If you can keep your site updated and compliant with these guidelines, then it should perform well even if you don’t use any technical SEO techniques. But always remember to review your site’s SEO progress regularly so that you can continue making tweaks as necessary.
As a website owner, it’s important to keep your site as search engine friendly as possible. By following the steps in this blog, you will be on the right track to making your website visible to potential customers.
Keep in mind that optimization is an ongoing process, so don’t be discouraged if your rankings fluctuate from time to time. Just remember to stay consistent with your SEO efforts and you’ll be fine.